Custom SLR

Product Design for Photographers

It all started with three photographers and one annoying problem: tangling camera straps. Working out of a garage, Ivan Wong, a professional sports photographer, teamed up with his brother Ben to design and build a prototype of the C-Loop, a device that prevents straps from tangling or getting in the way. Enlisting the help of their friend Anne, they improved the prototype, successfully raised funding on Kickstarter, and sold over 2,000 C-Loops a week after launching.

From there, Custom SLR was born, and, as a user of their Camera Straps, I'm happy to say they haven’t stopped innovating. Since the C-Loop, they've brought out even more creative camera accessories: Split Strap, M-Plate and ProDot. And they have even more inventions in the works.



Photography Software

Macphun Software is a leading developer of photography software whose products and educational content inspire photographers of all skill levels to create the most stunning pictures ever.

Since 2008, their award-winning iPhone, iPad and Mac apps have provided millions of photographers with creative, easy-to-use and professional grade editing tools at an affordable price.


OnOne Software

Photography Software

The onOne Software team has a passion for two things—building simple yet powerful software and taking care of our customers. Their goal is to build tools that save time and money for everyone who loves photography, allowing them to create the images they want and get back to what they really love to do: go shoot!