Product Design for Photographers
It all started with three photographers and one annoying problem: tangling camera straps. Working out of a garage, Ivan Wong, a professional sports photographer, teamed up with his brother Ben to design and build a prototype of the C-Loop, a device that prevents straps from tangling or getting in the way. Enlisting the help of their friend Anne, they improved the prototype, successfully raised funding on Kickstarter, and sold over 2,000 C-Loops a week after launching.
From there, Custom SLR was born, and, as a user of their Camera Straps, I'm happy to say they haven’t stopped innovating. Since the C-Loop, they've brought out even more creative camera accessories: Split Strap, M-Plate and ProDot. And they have even more inventions in the works.
Skylum Software (formerly Macphun) is a photo software developer with the mission to make complex photo editing simple and user-friendly. Thanks to its innovative approach and high-end proprietary technologies, Skylum products have won dozens of prestigious awards, including “Best of the Year” awards by Apple for six straight years. Aurora HDR was selected as the“Best Mac App of 2017” by Apple. Luminar was honored with the “Best Imaging Software 2017” award by TIPA and “Best Software Plugin” in October 2017 by the Lucie Technical Awards.